Yuliang (Oliver) Yao

Oliver Yao's research interests are in the inter-disciplinary fields of information systems and supply chain management, including business value of IT-enabled supply chains, economics of electronic commerce, and VMI, CPFR and CRM. His publications have appeared or are forthcoming in Management Science, Information Systems Research, MIS Quarterly, Marketing Science, Operations Research, Journal of Operations Management, Production and Operations Management, etc. He received the E. Grovesnor Plowman Award from CSCMP in 2007, a prestigious award in the SCM field, and the 2009 and 2015 Carl R. and Ingeborg Beidleman Research Award which highlights quality research and refereed scholarship in business and applied economic disciplines at Lehigh. He received the MBA Excellence in Teaching Award at Lehigh University in 2015. He also received the Allen N. Nash Distinguished Doctoral Graduate Award from University of Maryland in 2017. He is an Associate Editor at Information Systems Research and a Senior Editor at Production and Operations Management.

Education

• Shanghai Jiaotong University, China, B.S.
• Rensselaer Polytechnic Institute, M.B.A.
• University of Maryland, Ph.D.

Research Interests

• Business value of information systems
• Electronic Commerce
• Social Networks
• VMI and CPFR
• Incentive mechanism in supply chain collaborations
• Econometric modeling

• David Zhang, Gang Peng, Yuliang Yao and Tyson Browning. “Is a College Education Still Enough? The IT-Labor Relationship with Education Level, Task Routineness, and Artificial Intelligence.” Forthcoming, Information Systems Research.
• Jia Gao, Ying Rong, Xin Tian and Yuliang Yao, “Save Time or Save Face? The Stage Fright Effect in Face Recognition Payment Adoption.” Forthcoming, Information Systems Research.
• Luna Zhang, Ruomeng Cui, and Yuliang Yao. “The Version Effect of App and Operating Systems in Mobile Commerce.” Production and Operations Management. 32(2), 2023, 637-654.
• Luna Zhang, Yuliang Yao, Jiantong Zhang, and Chencheng Fang. “Post-Promotion Redemption, Exposure, and Spillover Effects of Electronic Coupons: An Empirical Analysis.” Production and Operations Management. 32(2), 2023, 603-617.
• Luna Zhang, Yuliang Yao, Jiantong Zhang, and Chencheng Fang. “Redemption, Exposure, and Spillover Effects of Electronic Coupons: Evidence from Field Experiments.” Production and Operations Management. 32(2), 2023, 603-617.
• Xingyue Zhang, James Dearden, and Yuliang Yao. “Should They Stay or Should They Go? Retailer Pricing to Retain or Release Customers Following Product Stockouts.” Production and Operations Management. 31(11), 2022, 4173-4190.
• Yue Yuan, Mary E. Deily and Yuliang Yao. “Willingness to Pay for Status Signals in Online Luxury Markets.” Forthcoming, Production and Operations Management. 31(2), 2022, 668-680.
• Yuliang Yao, Yongrui Duan, and Jiazhen Huo. "On Empirically Estimating Bullwhip Effects: Measurement, Aggregation and Impact." Journal of Operations Management, 67(1), 2021, 5-30. (Lead Article)
• Xingyue Zhang and Yuliang Yao. “How Much is Too Much? The Effect of Call Intensity on Online Purchase.” Production and Operations Management, 29(3), 2020, 509-525. (Lead Article)
• Yan Dong, Sining Song, Sriram Venkataraman and Yuliang Yao. “Mobile Technology and Financial Service Bundling: A Structural Estimation of Mobile Money.” Information Systems Research, 32(1), 2021, 18-34.
• Yuliang Yao, Martin Dresner and Kevin Zhu, “‘Monday Effect’ on Performance Variations in Supply Chain Fulfillment: How IT-Enabled Procurement May Help.” Information Systems Research, 30(4), 2019, 1402-1423.
• Robert Bray, Yuliang Yao, Yongrui Duan and Jiazhen Huo. "Ration Gaming and the Bullwhip Effect." Operations Research, 67 (2), 2019, 453-467.
• Ling Xue, Ke Yang, and Yuliang Yao, "Examining the Effects of Interfirm Managerial Social Ties on IT Components Diversity: An Agency Perspective." MIS Quarterly, 42(2), 2018, 679-694.
• Yongrui Duan, Yuliang Yao and Jiazhen Huo. "Bullwhip Effect under Substitute Products." Journal of Operations Management, 36, 2015, 75-89.
• Yan Dong, Kefeng Xu, and Tony Cai, and Yuliang Yao “Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels.” Marketing Science, 34(5), 2015, pp. 689-701.
• Yan Dong, Martin Dresner, Yuliang Yao, "Information Sharing and Beyond: An Empirical Analysis of Vendor Managed Inventory." Production and Operations Management, 23(5), 2014, pp. 817-828.
• Yuliang Yao and Kevin Zhu, "Do Electronic Linkages Reduce the Inventory-Demand Variance Ratio? An Empirical Analysis of the U.S. Manufacturing Supply Chains." Information Systems Research, 23(3), 2012, pp.1042-1055.
• Yan Dong, Yuliang Yao, and Tony Cui, "When Acquisition Spoils Retention: Selling Direct vs. Delegation under CRM." Management Science, 57(7), 2011, pp.1288-1299.
• Yuliang Yao, Rajiv Kohli, Susan Sherer, and Jerold Cederlund, "An Empirical Analysis of the Learning Curves in Collaborative Planning, Forecasting, and Replenishment." Journal of Operations Management, 31(6), 2013, pp. 285-297.
• Anindya Ghose and Yuliang Yao, “Using Transaction Prices to Re-Examine Price Dispersion in Electronic Markets,” Information Systems Research, 22(2), 2011, pp. 1-17.
• Yuliang Yao, Martin Dresner, and Jonathan Palmer, “Private Network EDI vs. the Internet Electronic Markets:  A Direct Comparison of Fulfillment Performance,” Management Science, Vol. 55(5), 2009, pp. 843-852.