Professor Smarandescu’s research interests are in the area of decision making with a focus on branding, advertising and public policy. She has published in leading business and public policy journals such as: Journal of Advertising Research, Psychology & Marketing, Marketing Letters, Journal of Management Information Systems, International Journal of Drug Policy. Her research has been featured in prominent media such as Time Magazine, Huffington Post, LA Times, CBS News, Fox News, USA Today, Daily Mail UK, Wine Spectator, Times of India.
She reviewed articles for academic journals and conferences such as: Journal of Advertising, Marketing Letters, Cognitive Science, Journal of Nutrition Education and Behavior, Society for Judgment and Decision Making, Association for Consumer Research, and Decisions Sciences Institute.
Professor Smarandescu teaches a variety of undergraduate and graduate courses in Marketing Research, Global Marketing, Promotional Strategy, Consumer Behavior, Innovation and Product Development, Marketing Strategy, Sales Management, and is currently teaching Lehigh’s Belgium Summer Program.
Her professional experience is centered around entrepreneurship, innovation, and collaboration. She participated in interdisciplinary projects with businesses affiliated with innovation centers at previous universities, and mentored students on service-learning projects. Outside work, she enjoys live music performances; she booked and promoted a listening music venue that brought over 100 national touring bands.