Natalya Vinokurova is an associate professor of management at the College of Business at Lehigh University. Natalya’s research focuses on understanding problems of innovation diffusion. Her research has been published in top academic journals and won numerous awards, including the Philip B. Scranton Prize for Best Article in Enterprise & Society, the Most Novel Research Award from the Behavioral Strategy Division of the Strategic Management Society, and the first prize from the Industry Studies Association for her dissertation.
Natalya is also the recipient of multiple teaching awards and was selected as the top 40 business school professors under 40 by Poets&Quants. She currently serves on the editorial boards of Business History and Organization Science and as a trustee of the Business History Conference. Before academia, she worked as a management consultant and an analyst at Capital One.