Go to homepage
Lehigh Business
Haoyan Sun
Assistant Professor
Decision and Technology Analytics (DATA)
Office: RBC 402
has517@lehigh.edu
610-758-5836
Courses Taught
- Business Analytics
- Database Management
- Data Communication
Haoyan Sun received her Ph.D. in Information Systems from Forster School of Business at University of Washington. Her research applies empirical methods to study the problems related to the effect of emerging technologies on user behavior, business strategy, and platform dynamics. She applies econometric modeling, Bayesian analysis, and social network analysis in different topics of research. Sun has several articles under review, and has published and presented her work at various premier IS conferences such as International Conference of Information Systems (ICIS) and Conference on Information Systems and Technology (CIST). She also had various consulting experiences in different industries and tech companies.
Research Interests
- E-commerce and digital platform economy
- Online marketing strategy
- Online advertising
- Social networks and social media
- Economics of Information Systems
- Sun, H., Tan, Y., "The Impact of Social Capital on Realizing a Trust-Based Social Network", Thirty Fourth International Conference on Information Systems, 2013.
- Sun, H., Wu, J., and Tan, Y, “Social media research: A review”, Journal of Systems Science and Systems Engineering, 2013.