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Lehigh Business
Haoyan Sun
Associate Professor
Decision and Technology Analytics (DATA)
Office: RBC 402
has517@lehigh.edu
610-758-5836
Courses Taught
- Business Analytics
- Database Management
- Data Communication
Haoyan Sun's research interests are in the broad area of the economics of information systems. Her research applies empirical methods to study the problems related to the effect of emerging technologies on user behavior, business strategy, and digital platforms. Her work was presented at various premier IS conferences such as the International Conference of Information Systems (ICIS) and the Conference on Information Systems and Technology (CIST) and she is published in some of the most selective business research journals such as Information Systems Research (ISR) and Production and Operations Management (POM). Haoyan has developed and taught courses in business analytics since joining Lehigh. She currently teaches a business analytics course at the graduate level. She received her Ph.D. in Information Systems from the Forster School of Business at the University of Washington.
Education
- University of Washington, Ph.D.
- University of Denver, M.S.
- Shanghai University of International Business and Economics, B.S.
Research Interests
- E-commerce and digital platform economy
- Online marketing strategy
- Online advertising
- Social networks and social media
- Economics of Information Systems
Haoyan Sun, Weijia You, Junchao (Jason) Li, Han Zhang (2025) The Power of Conversation: Analyzing the Impact of Starter Response on Backer Accumulation in Crowdfunding. Information Systems Research 0(0).
Jinmou Hu, Haoyan Sun, Weijia You (2025) Emphasizing rewards: An empirical analysis of backer motivations in charitable crowdfunding. Information & Management, 62(1):104078.
Haoyan Sun, Eric Fang, Beibei Dong, Xiaoling Li (2024) Swimming with the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing. Forthcoming at Production and Operations Management.
- Haoyan Sun, Jianqing Chen, Ming Fan (2020). Effect of Live Chat on Traffic-to-Sales Conversion: Evidence from an Online Marketplace. Production and Operations Management, 30: 1201-1219.
- Haoyan Sun, Ming Fan, Yong Tan (2020). An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace. Information Systems Research 31(1):37-56.
- Sun, H., Tan, Y., "The Impact of Social Capital on Realizing a Trust-Based Social Network", Thirty Fourth International Conference on Information Systems, 2013.
- Sun, H., Wu, J., and Tan, Y, “Social media research: A review”, Journal of Systems Science and Systems Engineering, 2013.