Haoyan Sun

Haoyan Sun's research interests are in the broad area of the economics of information systems. Her research applies empirical methods to study the problems related to the effect of emerging technologies on user behavior, business strategy, and digital platforms. Her work has been presented at various premier IS conferences such as the International Conference of Information Systems (ICIS) and the Conference on Information Systems and Technology (CIST) and she is published in some of the most selective business research journals such as Information Systems Research (ISR) and Production and Operations Management (POM). Haoyan has developed and taught courses in business analytics since joining Lehigh. She currently teaches a business analytics course at graduate level. She received her Ph.D. in Information Systems from Forster School of Business at University of Washington.

Research Interests

• E-commerce and digital platform economy
• Online marketing strategy
• Online advertising
• Social networks and social media
• Economics of Information Systems

• Haoyan Sun, Jianqing Chen, Ming Fan (2020). Effect of Live Chat on Traffic-to-Sales Conversion: Evidence from an Online Marketplace. Production and Operations Management, 30: 1201-1219.
• Haoyan Sun, Ming Fan, Yong Tan (2020). An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace. Information Systems Research 31(1):37-56.
• Sun, H., Tan, Y., "The Impact of Social Capital on Realizing a Trust-Based Social Network", Thirty Fourth International Conference on Information Systems, 2013.
• Sun, H., Wu, J., and Tan, Y, “Social media research: A review”, Journal of Systems Science and Systems Engineering, 2013.