Skip to main content
Lehigh Home
  • Store
  • Give
  • Visit
  • Apply
Lehigh University logo Lehigh University logo Go to homepage
College of Business
    • Lehigh Business
    • Undergraduate
    • Graduate
    • Executive Education
    • Alumni
    • About
    • Centers
    • Faculty & Research
    • Faculty Recruitment
    • Events Calendar
    • News & Insights
    • Lehigh Business Magazine
    • Directory
    • Departments
    • Accounting
    • Decision & Technology Analytics
    • Economics
    • Finance
    • Management
    • Marketing
    • Undergraduate
    • Degree Programs
    • B.S. Business and Economics
    • B.S. Integrated Business and Engineering
    • B.S. Computer Science and Business
    • Majors
    • Accounting
    • Business Analytics
    • Business Information Systems
    • Economics
    • Finance
    • Management
    • Marketing
    • Supply Chain Management
    • Minors
    • Business
    • Business Information Systems
    • Economics
    • Entrepreneurship
    • FinTech
    • Management
    • Marketing
    • Real Estate
    • Supply Chain Management
    • Graduate
    • Master's Programs
    • One-Year Full-Time MBA (1-MBA)
    • 1-MBA/Master of Public Health (MPH) Dual Degree
    • Part-Time FLEX MBA (on campus and online)
    • Part-time FLEX MBA & Educational Leadership (MBA online | Education on campus)
    • Part-time FLEX MBA & Engineering (on campus and online)
    • MS in Applied Economics
    • MS in Business Analytics
    • MS in Financial Engineering
    • Accelerated MS in Financial Engineering (for LU undergraduates)
    • MS in Management
    • Dual Degree Specialty Masters
    • Ph.D. Program
    • Ph.D. in Business & Economics
    • Executive Education
    • Programs for Individuals
    • Programs for Organizations
Lehigh Business

Breadcrumb

  1. Home
  2. Directory

Jacob Zureich

Assistant Professor

Jacob Zureich

Accounting
Office: RBC 449
jaz423@lehigh.edu

Courses Taught

  • Accounting: The Language of Business
  • Empirical Research in Accounting
Personal Website

Curriculum Vitae

Jacob Zureich studies how to measure and incentivize employee performance to achieve organizational goals. Some of his recent research focuses specifically on (i) performance management issues when organizations emphasize social objectives and (ii) how individuals learn from performance feedback. Jacob typically approaches these topics using experimental methods to test behavioral theories.

Education

  • University of Toledo, Bachelor of Business Administration (Accounting)
  • Ohio State University, Master of Accountancy
  • Emory University, Ph.D.

Research Interests

  • Performance measurement and incentives
  • Social missions
  • Behavioral economics

  • Leading by example in socially driven organizations: The effect of transparent leader compensation contracts on following, K Schuhmacher, KL Towry, J Zureich, The Accounting Review, 97 (3), 373-393.
  • The (un) controllability principle: The benefits of holding employees accountable for uncontrollable factors, J Zureich, Journal of Accounting Research, 61 (2), 653-690.
  • Ambiguous sticks and carrots: The effect of contract framing and payoff ambiguity on employee effort, J Burke, KL Towry, D Young, J Zureich, The Accounting Review, 98 (1), 139-162.
Lehigh University logo Lehigh University logo Go to homepage
College of Business
Business Innovation Building | 201 E. Packer Avenue | Bethlehem, PA 18015 USA
Rauch Business Center | 621 Taylor Street | Bethlehem, PA 18015 USA
  • Instagram
  • Twitter
  • Facebook
  • LinkedIn
  • YouTube