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Lehigh Business
Jacob Zureich
Assistant Professor
Accounting
Office: RBC 449
jaz423@lehigh.edu
Courses Taught
- Accounting: The Language of Business
- Empirical Research in Accounting
Jacob Zureich studies how to measure and incentivize employee performance to achieve organizational goals. Some of his recent research focuses specifically on (i) performance management issues when organizations emphasize social objectives and (ii) how individuals learn from performance feedback. Jacob typically approaches these topics using experimental methods to test behavioral theories.
Education
- University of Toledo, Bachelor of Business Administration (Accounting)
- Ohio State University, Master of Accountancy
- Emory University, Ph.D.
Research Interests
- Performance measurement and incentives
- Social missions
- Behavioral economics
- Leading by example in socially driven organizations: The effect of transparent leader compensation contracts on following, K Schuhmacher, KL Towry, J Zureich, The Accounting Review, 97 (3), 373-393.
- The (un) controllability principle: The benefits of holding employees accountable for uncontrollable factors, J Zureich, Journal of Accounting Research, 61 (2), 653-690.
- Ambiguous sticks and carrots: The effect of contract framing and payoff ambiguity on employee effort, J Burke, KL Towry, D Young, J Zureich, The Accounting Review, 98 (1), 139-162.