Jacob Zureich

Jacob Zureich studies how to measure and incentivize employee performance to achieve organizational goals. Some of his recent research focuses specifically on (i) performance management issues when organizations emphasize social objectives and (ii) how individuals learn from performance feedback. Jacob typically approaches these topics using experimental methods to test behavioral theories.

Education

• University of Toledo, Bachelor of Business Administration (Accounting)
• Ohio State University, Master of Accountancy
• Emory University, Ph.D.

Research Interests

• Performance measurement and incentives
• Social missions
• Behavioral economics

• Samet, J., K. Schuhmacher, K. Towry, and J. Zureich. (2025). Reciprocity over time: Do employees respond more to kind or unkind controls?. Contemporary Accounting Research, 41(2), 1490-1520.

• Singh, M., and J. Zureich. Do physicians improve more from positive or negative feed- back? (Forthcoming at Management Science)
• Zureich, J. (2023). The (un)Controllability Principle: The Benefits of Holding Employees Accountable for Uncontrollable Factors. Journal of Accounting Research, 61(2), 653-690.
• Burke, J., D. Young, K. Towry, and J. Zureich. (2023). Uncertain Sticks and Carrots: The Effect of Contract Framing and Contract Uncertainty on Employee Effort. The Accounting Review, 98(1), 139-162.
• Schuhmacher, K., Towry, K. L., Zureich, J. (2022). Leading by example in socially driven organizations: The effect of transparent leader compensation contracts on following. The Accounting Review, 97(3), 373-393.