Beibei (Bacy) Dong joined the College of Business in July 2009. She received a Ph.D. in business administration (marketing) from the University of Missouri. Before the doctoral program, she worked for a management consulting firm for over two years, providing consulting services for the two largest telecommunication companies in China.
Professor Dong’s research and teaching interests include services marketing, digital marketing, and marketing management. Her articles have been published in Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Decision Sciences, Journal of International Marketing, Journal of Service Management, Marketing Letters, and Marketing Science Institute Working Paper Series among others. She is currently the associate editor of Journal of Service Research, a leading journal in the services research field, and serving on the editorial review board for Journal of Service Research and Journal of Business Research.
Professor Dong has received research grants from National Natural Science Foundation of China, and Juran Doctoral Award from the Joseph M. Juran Center for Leadership in Quality at the University of Minnesota. She received the American Marketing Association (AMA) Services Marketing SIG's Best Services Article Award in 2014 and Best Services Article Finalist in 2017, and the Best Reviewer Award from the Journal of Service Research in 2016. She was an AMA Sheth Doctoral Consortium Fellow in 2008, and a recipient of Thomas J. Campbell '80 Professorship from Lehigh University in 2014.