Business Analytics (BUAN) Major
All College of Business students must complete the Core Curriculum, as well as the requirements for their major area of study.
The Business Analytics (BUAN) major prepares students with cutting-edge knowledge and skill sets that will enable them to be competitive in the rapidly growing field of business analytics, by focusing on using technological tools to extract, integrate, visualize, analyze, and interpret data to support business decision making. This program will provide students with a strong training in applied data and analytics skills which allow them to turn raw data into value for a business.
These skills can be applied in a broad range of functional areas and industries including management, marketing, operations, financial services, healthcare, and more. Career opportunities for BUAN majors include: business analyst, data analyst, research analyst, analytics consultants, risk analysts, and more.
Related Special Programs that Augment the BUAN Curriculum
- BIS*AN Club - supports student engagement/networking with industry contacts and emerging technology trends
Business Analytics
Required for All Business Majors
- BIS 111: Management Information Systems
Required for All Business Analytics Majors (4 courses)
- BIS 324: Business Data Management
- BUAN 348: Predictive Analytics in Business
- BUAN 352: Business Analytics and Modelling
- BUAN 346: Python Applications for Business
Business Analytics Electives (choose 2 courses)
- BUAN 315: Introduction to Generative AI
- BUAN 357: Artificial Intelligence for Business
- BUAN 368: AI Strategy and Management
- SCM 309: Supply, Cost, and Risk Management
- SCM 330: Analytics for Service Operations
- SCM 345: Analytical Approaches to Supply Chain Management
- ACCT 330: Accounting Data and Analytics
- CSB 242: Blockchain Concepts and Applications
- ECO 301: Econometric Software
- ECO 357: Econometrics
- ECO 367: Applied Microeconometrics
- MKT/ECO 325: Consumer Insights through Data Analysis
- MKT 326: Marketing Analytics and Artificial Intelligence in the Digital Space
- FIN 331: Data Science & AI for Finance
Students are encouraged to select their electives to match their career interests and goals. Areas of interest and suggested electives are listed below.
- Artificial Intelligence
- BUAN 315, BUAN 357, BUAN 368, FIN 331
- Supply Chain Analytics
- SCM 309, SCM 330, SCM 345
- Financial Analytics
- FIN 331, CSB 242
- Marketing Analytics
- MKT/ECO 325, MKT 326
- Econometrics
- ECO 301, ECO 357, ECO 367
For full descriptions of these courses, link to catalog.
Career opportunities for BUAN majors include business analyst, data analyst, research analyst, analytics consultant, risk analyst, and more.
Business Analytics (BUAN) vs. Business Information Systems (BIS)
- Choosing between BUAN and BIS? Read more here.
For more information, please contact Professor Haoyan Sun, director, at has517@lehigh.edu.