Daniel Zane

Danny Zane studies consumer behavior and his research interests include inference making, self-perceptions, and ethical decision making. In one stream of research, he examines the psychology behind consumers’ response to sustainable products. In another stream of research, Professor Zane explores the inferences that consumers draw about both themselves and others based on the experiences they have, such as being distracted by a background advertisement or how much they enjoy a consumption experience.

Professor Zane’s research has appeared in top marketing journals, including the Journal of Consumer Research and Journal of Consumer Psychology. His dissertation received the first-place award in the Mary Kay Inc. Dissertation Proposal Competition sponsored by the Academy of Marketing Science.

Professor Zane holds a Ph.D. in Marketing from The Ohio State University and previously worked as a Marketing Analyst for Harte-Hanks.

Education

• The College of New Jersey, B.S.
• The Ohio State University, Ph.D.

Research Interests

• Inference Making
• Self-Perception
• Prosocial and Ethical Consumer Behavior

• Zane, Daniel M., Rebecca Walker Reczek, and Kelly L. Haws, “Promoting Pi Day: Consumer Response to Special Day-Themed Sales Promotions,” Journal of Consumer Psychology, (forthcoming).
• Nowlan, Luke and Daniel M. Zane (2022), “Getting Conservatives and Liberals to Agree on the COVID-19 Threat,” Journal of the Association for Consumer Research, 7 (January).
• Zane, Daniel M., Robert W. Smith, and Rebecca Walker Reczek (2020), “The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations,” Journal of Consumer Research, 46 (February), 974-994.
• Reczek, Rebecca Walker, Julie R. Irwin, Daniel M. Zane, and Kristine R. Ehrich (2018), “That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information,” Journal of Consumer Research, 45 (June), 185-207.
• Zane, Daniel M., Julie R. Irwin, and Rebecca Walker Reczek (2016), “Do Less Ethical Consumers Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of Others,” Journal of Consumer Psychology, 26 (July), 337-349.