Daniel Zane

Danny Zane studies consumer behavior and his research interests include consumer inference making, self-perceptions, and ethical consumption. Professor Zane's research largely explores the inferences that consumers draw about both themselves and others, including documenting the lay theories they use to inform these inferences. His work explores the effects of consumer inference-making in domains such as advertising, promotions, and social media. With an interest in consumer well-being, he has also examined such processes in the contexts of sustainability, pharmaceutical marketing, and public health.

Professor Zane’s research has appeared in top marketing journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing, and Journal of the Association for Consumer Research. His dissertation received the first-place award in the Mary Kay Inc. Dissertation Proposal Competition sponsored by the Academy of Marketing Science. His work has also been featured in numerous media outlets, including NPR, Dow Jones Marketwatch, Reuters, and Harvard Business Review.

Professor Zane holds a Ph.D. in Marketing from The Ohio State University and previously worked as a Marketing Analyst for Harte-Hanks.

Education

• The College of New Jersey, B.S.
• The Ohio State University, Ph.D.

Research Interests

• Inference Making
• Self-Perception
• Ethical Consumption
• Consumer Well-Being

• Morgan, Carter and Daniel M. Zane, “Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities,” forthcoming at Journal of Public Policy & Marketing.
• Zane, Daniel M., Rebecca Walker Reczek, and Kelly L. Haws, (2022) “Promoting Pi Day: Consumer Response to Special Day-Themed Sales Promotions,” Journal of Consumer Psychology.
• Nowlan, Luke and Daniel M. Zane (2022), “Getting Conservatives and Liberals to Agree on the COVID-19 Threat,” Journal of the Association for Consumer Research, 7 (January).
• Zane, Daniel M., Robert W. Smith, and Rebecca Walker Reczek (2020), “The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations,” Journal of Consumer Research, 46 (February), 974-994.
• Reczek, Rebecca Walker, Julie R. Irwin, Daniel M. Zane, and Kristine R. Ehrich (2018), “That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information,” Journal of Consumer Research, 45 (June), 185-207.
• Zane, Daniel M., Julie R. Irwin, and Rebecca Walker Reczek (2016), “Do Less Ethical Consumers Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of Others,” Journal of Consumer Psychology, 26 (July), 337-349.