Skip to main content
Lehigh Home
  • Give
  • Visit
  • Apply
Lehigh University logo Lehigh University logo Go to homepage
College of Business
    • Lehigh Business
    • Undergraduate
    • Graduate
    • Executive Education
    • Alumni
    • About
    • Centers
    • Faculty & Research
    • Faculty Recruitment
    • Events Calendar
    • News & Insights
    • Directory
    • Departments
    • Accounting
    • Decision & Technology Analytics
    • Economics
    • Finance
    • Management
    • Marketing
    • Undergraduate
    • Degree Programs
    • B.S. Business and Economics
    • B.S. Integrated Business and Engineering
    • B.S. Computer Science and Business
    • Majors
    • Accounting
    • Business Information Systems
    • Economics
    • Finance
    • Management
    • Marketing
    • Supply Chain Management
    • Minors
    • Business
    • Business Information Systems
    • Economics
    • Entrepreneurship
    • FinTech
    • Management
    • Marketing
    • Real Estate
    • Supply Chain Management
    • Graduate
    • Master's Programs
    • 1-MBA
    • FLEX MBA
    • MS in Accounting & Information Analysis
    • MS in Accounting (non-accounting majors)
    • MS in Applied Economics
    • MS in Financial Engineering
    • MS in Management
    • Ph.D. Program
    • Ph.D. in Business & Economics
    • Executive Education
    • Programs for Individuals
Lehigh Business

Breadcrumb

  1. Home
  2. Directory

Daniel Zane

Assistant Professor

Daniel Zane

Marketing
dzane@lehigh.edu

Courses Taught

  • Consumer Behavior
Google Scholar

Curriculum Vitae

Danny Zane studies consumer behavior and his research interests include inference making, self-perceptions, and ethical decision making. In one stream of research, he examines the psychology behind consumers’ response to sustainable products. In another stream of research, Professor Zane explores the inferences that consumers draw about both themselves and others based on the experiences they have, such as being distracted by a background advertisement or how much they enjoy a consumption experience.

Professor Zane’s research has appeared in top marketing journals, including the Journal of Consumer Research and Journal of Consumer Psychology. His dissertation received the first-place award in the Mary Kay Inc. Dissertation Proposal Competition sponsored by the Academy of Marketing Science.

Professor Zane holds a Ph.D. in Marketing from The Ohio State University and previously worked as a Marketing Analyst for Harte-Hanks.

Education

  • The College of New Jersey, B.S.
  • The Ohio State University, Ph.D.

Research Interests

  • Inference Making
  • Self-Perception
  • Prosocial and Ethical Consumer Behavior

  • Nowlan, Luke and Daniel M. Zane, “Getting Conservatives and Liberals to Agree on the COVID-19 Threat,” Journal of the Association for Consumer Research, (forthcoming).
  • Zane, Daniel M., Robert W. Smith, and Rebecca Walker Reczek (2020), “The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations,” Journal of Consumer Research, 46 (February), 974-994.
  • Reczek, Rebecca Walker, Julie R. Irwin, Daniel M. Zane, and Kristine R. Ehrich (2018), “That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information,” Journal of Consumer Research, 45 (June), 185-207.
  • Zane, Daniel M., Julie R. Irwin, and Rebecca Walker Reczek (2016), “Do Less Ethical Consumers Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of Others,” Journal of Consumer Psychology, 26 (July), 337-349.
Lehigh University logo Lehigh University logo Go to homepage
College of Business
Rauch Business Center | 621 Taylor Street | Bethlehem, PA 18015 USA
  • Instagram
  • Twitter
  • Facebook
  • LinkedIn
  • YouTube