Daniel Zane

Danny Zane is an associate professor of marketing who specializes in consumer psychology. His research explores the inferences consumers draw about themselves and companies based on the information they have available in the marketplace and how these inferences impact their consumption behaviors. His work explores the effects of consumer inference-making in domains such as advertising, promotions and social media. With an interest in consumer well-being, he has also examined such processes in sustainability, pharmaceutical marketing and public health.

Professor Zane’s research has appeared in top outlets including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing, Journal of the Association for Consumer Research, and Harvard Business Review. His dissertation received the first-place award in the Mary Kay Inc. Dissertation Proposal Competition sponsored by the Academy of Marketing Science. He was a recipient of the Emerging Scholar in Marketing Communications award by the AMA Marketing Communications SIG. His work has also been featured in numerous media outlets, including NPR, Dow Jones MarketWatch and Reuters.

Professor Zane holds a Ph.D. in marketing from The Ohio State University and previously worked as a marketing analyst for Harte-Hanks.

Education

• The College of New Jersey, B.S.
• The Ohio State University, Ph.D.

Research Interests

• Inference Making
• Self-Perception
• Ethical Consumption
• Consumer Well-Being

• Paley, Anna, Robert W. Smith, Jacob D. Teeny, and Daniel M. Zane (2024), “Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge,” Journal of Marketing.
• Morgan, Carter and Daniel M. Zane (2022), “Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities,” Journal of Public Policy & Marketing, 41 (4), 368-382.
• Zane, Daniel M., Rebecca Walker Reczek, and Kelly L. Haws (2022) “Promoting Pi Day: Consumer Response to Special Day-Themed Sales Promotions,” Journal of Consumer Psychology, 32 (4), 652-663.
• Nowlan, Luke and Daniel M. Zane (2022), “Getting Conservatives and Liberals to Agree on the COVID-19 Threat,” Journal of the Association for Consumer Research, 7 (January).
• Zane, Daniel M., Robert W. Smith, and Rebecca Walker Reczek (2020), “The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations,” Journal of Consumer Research, 46 (February), 974-994.
• Reczek, Rebecca Walker, Julie R. Irwin, Daniel M. Zane, and Kristine R. Ehrich (2018), “That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information,” Journal of Consumer Research, 45 (June), 185-207.
• Zane, Daniel M., Julie R. Irwin, and Rebecca Walker Reczek (2016), “Do Less Ethical Consumers Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of Others,” Journal of Consumer Psychology, 26 (July), 337-349.