Danny Zane is an assistant professor of marketing who specializes in consumer psychology. His research explores the inferences that consumers draw about both themselves and companies based on the information they have available in the marketplace and how these inferences impact their consumption behaviors. His work explores the effects of consumer inference-making in domains such as advertising, promotions and social media. With an interest in consumer well-being, he has also examined such processes in the contexts of sustainability, pharmaceutical marketing and public health.
Professor Zane’s research has appeared in top outlets including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing, Journal of the Association for Consumer Research, and Harvard Business Review. His dissertation received the first-place award in the Mary Kay Inc. Dissertation Proposal Competition sponsored by the Academy of Marketing Science. His work has also been featured in numerous media outlets, including NPR, Dow Jones MarketWatch and Reuters.
Professor Zane holds a Ph.D. in marketing from The Ohio State University and previously worked as a marketing analyst for Harte-Hanks.