Marina's research interests are in branding strategies, brand anthropomorphism, and negative brand performance. Specifically, she examines consumers' attributions and brand inferences, consumer-brand relationships, and the impact of different brand positioning strategies on performance and consumer responses to marketing communications. Marina has published in the Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Advertising, Journal of Business Research, International Journal of Advertising, and Journal of Marketing Theory and Practice. Her dissertation was selected as a Runner-Up for the Mary Kay Dissertation Competition sponsored by the Academy of Marketing Science. She is an Editorial Board Member at Journal of Advertising and International Journal of Advertising. In 2017, Marina received the Lehigh University Early Career Award for Distinguished Teaching, and in 2018 she was named the recipient of the Robert & Christine Staub Faculty Excellence Award in Business & Economics.