Marketing

“Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” - Peter F. Drucker

Mission of the Department of Marketing

The mission of the Department of Marketing at Lehigh University is to enhance the prestige and academic reputation of Lehigh University's College of Business and Lehigh University by achieving thought leadership through cutting-edge knowledge creation, fostering innovative knowledge dissemination to students and other stakeholders, and strong external visibility.

Innovative Curriculum

• Designed to meet the emerging needs of the industry
• Developed by leading researchers with years of industry experience
• Benchmarked against the top programs in the country
• Taught by former technologists, marketers, designers, and executives

Accomplished & Student-Oriented Faculty

• Who adopts a mentoring approach to education & career planning
• Who is dedicated to developing future leaders
• Who are highly published leading specialists
• Who have years of experience across multiple industries (e.g., Internet/Intranet, computer, telecommunications, semiconductor, pharmaceuticals, consumer packaged goods, food and beverage, retail, electronics, entertainment/theme parks, consumer credit card/data processing, franchising, and marketing research)