Sae Hoon Chang

Sae Hoon Chang is an assistant teaching professor of marketing at Lehigh University’s College of Business whose research focuses on digital customer engagement, influencer genuineness, and AI-driven text analytics. 

He began his career in finance and corporate strategy as a CPA, spending formative years with companies such as The J. M. Smucker Company, Starbucks, and Mercedes-Benz, where data-oriented projects drew him toward marketing analytics. 

Motivated to unite rigorous theory with real-world insight, he earned a Ph.D. in marketing from Queen’s University in Canada and now channels that industry-academic blend into his teaching and scholarship.

Education

• Toronto Metropolitan University, B.Comm (Hons)
• Queen’s University, M.B.A.
• Queen’s University, M.M.A.
• Queen’s University, Ph.D., Management (Quantitative Marketing)

Research Interests

• Influencer genuineness
• Digital customer engagement
• AI-driven text analytics