James M. Maskulka's teaching interests include: Global Marketing, Principles of Marketing and directing the Lehigh in Belgium Study Abroad Program for 28 years. He serves on several editorial boards and his current research interests include: co-creation and the sharing economy, emerging markets and brand management. His consulting interests include: marketing management, brand management, marketing strategy, and marketing communications with an emphasis on media effectiveness research.
Over the last thirty plus years he has made numerous presentations covering a wide variety of seminar topics. He has also participated in a number of consulting experiences with firms such as: General Motors, PP&L, AT&T, and Sure-Fit, Inc.; trade associations such as: Point-of-Purchase International (POPAI), the Outdoor Advertising Association of America (OAAA) and the trade publication Advertising Age. He has also received a number of competitively determined awards funding participation at both academic and business conferences.
Professor Maskulka continues to actively work with firms and non-profit organizations in the areas of strategy development, media planning and customer engagement, He is a member of numerous professional academic organizations and is a past member of the Board of Directors of the United Cerebral Palsy of Lehigh Valley.