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Our full-time, 1-MBA program offers a concentration in Marketing
The importance of the marketing function is recognized by all sizes and types of organizations. Focusing on the creation of superior customer value and sustainable competitive advantage from an integrative perspective, the marketing concentration addresses a wide range of issues from global strategies to branding methods and is designed to be flexible in order to meet traditional and non-traditional marketing positions and situations. This concentration consists of 12 credits from approved courses.
The 1-MBA with Marketing Concentration is a 13-month program from July to August.
Marketing Analytics
Marketing Research and Analysis
Sales Management
Future of Marketing
Marketing Communication Strategies
Strategic Brand Management
Global Marketing Strategies
Consumer Behavior
Digital & Social Media
Development & Marketing of New Products
Lehigh in Belgium
Consumer Insights
Self Directed Readings (European Marketing)
Marketing Strategy
Lehigh in Belgium (Summer course, additional fees apply)
Marketing Concentration Curriculum Overview
Total: 12 credits
- Marketing Elective 1 (3 credits)
- Marketing Elective 2 (3 credits)
- Marketing Elective 3 (3 credits)
- Marketing Elective 4 (3 credits)
Students pursuing this concentration have the option to secure an MBA summer internship and complete the summer course synchronously online in the evenings. Please visit the 1-MBA Internship Trailer Option webpage for further details.
Graduation for 1-MBA Marketing Concentrators
1-MBA Marketing concentrators will still be able to participate in May graduation, however the MBA degree would be conferred with an August diploma for employment purposes.
Tuition Cost
The tuition cost of the 1-MBA program would not change for students pursuing this concentration.
Health Insurance
The Lehigh University Health Insurance plan covers you for the duration of the program.
Graduate Student Housing
1-MBA Marketing concentrators living on campus or off campus would need to ensure their housing arrangements would run through the end of summer session II on the Lehigh University academic calendar. Explore your options early by visiting the Office of Housing Services website.