Our full-time 1-MBA program offers a concentration in Marketing
The importance of the marketing function is recognized by all sizes and types of organizations. Focusing on the creation of superior customer value and sustainable competitive advantage from an integrative perspective, the marketing concentration addresses a wide range of issues from global strategies to branding methods and is designed to be flexible in order to meet traditional and non-traditional marketing positions and situations. This concentration consists of 12 credits from approved courses. Examples of rotating courses include:
Marketing Research and Analysis
Future of Marketing
Marketing Communication Strategies
Strategic Brand Management
Global Marketing Strategies
Digital & Social Media
Development & Marketing of New Products
Lehigh in Belgium
Self Directed Readings (European Marketing)
Lehigh in Belgium (Summer course, additional fees apply)
Marketing Concentration in 1-MBA (12 credit, 13 month program, July to August)
Spring Semester (Total semester: 16 credits)
MBA 465 Consulting Practicum II, 4 credits (core requirement)
BIS 456 Business Analytics for Decision Making, 3 credits (core requirement)
Marketing Elective #1, 3 credits
Marketing Elective #2, 3 credits
Marketing Elective #3, 3 credits
Summer Semester (Total semester: 3 credits)
Marketing Elective #4, 3 credits
Graduation for 1-MBA Marketing concentrators
1-MBA Marketing concentrators will still be able to participate in May commencement, however the MBA degree would be conferred with an August diploma for employment purposes.
The tuition cost of the 1-MBA program would not change for students pursuing this concentration.
The Lehigh University Health Insurance plan covers you for the duration of the program.
Graduate Student Housing
1-MBA Marketing concentrators living on campus or off campus would need to ensure their housing arrangements would run through the end of summer session II on the Lehigh University academic calendar.
Marketing Concentration + Summer Internship Option
Students pursuing this concentration have the option to secure an MBA summer internship and complete the summer course synchronously online in the evenings. Please visit the 1-MBA Internship Trailer Option webpage for further details.