Paid search advertising on Yelp can boost interest in small businesses that might otherwise get overlooked by consumers, research shows.
Research shows that emotional ambivalence can help managers make more accurate decisions and deliver better outcomes for all.
Our second episode features visionary CEO and Lehigh University alum, Sanjay Shah.
A recent study shows that merely thinking about being uncomfortably hot can increase fatigue, alter a person’s mood, and change her or his behavior in ways that are, quite literally, unhelpful.
Our first episode with renowned financier and Lehigh alum Mr. Joseph Perella focuses on his successful career and valuable advice he received along the way.
China's failure to deal with mounting economic difficulties may portend increasing destabilization in the region.
Studies show that the impacts of microcredit appear to be fairly modest—helpful, but certainly not the magic bullet solution to global poverty.
The same thing that makes Bitcoin a safe currency—its high degree of security—also makes it attractive to criminals, and untrustworthy in the public's eyes.
Research—and the Ghostbusters movie—have shown that humanized brand characters can create strong emotional bonds between consumers and product.
A detailed look at who benefits most from the tax plans offered by President Trump and House Republicans, and what impact they would have on national debt.
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