Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.
"E to E," a new initiative that will prepare engineers to be executives, is just one example of how Lehigh Business continues to break boundaries between business and technology.
Science has long concluded there is no link between vaccines and autism. So why do some people refuse to believe it? Confirmatory bias helps explain.
Humanizing a brand can be a highly successful marketing strategy—unless you're targeting people who want to express their own uniqueness.
Does having an independent company board really help protect against misconduct and corruption?
Over the past century, the benefits of globalization do not happen quickly in developing nations. But they do eventually happen, history shows us.
In the fashion world, ugly has somehow become a signal of taste, of the good life, of luxury and prestige. New research helps explain why.
Most employees today find themselves on multiple teams at work. Research is now looking at how these changes influence team outcomes.
Business analytics is changing the landscape of business today, and it is now a critical component of the core curriculum for Lehigh's College of Business and undergraduate students.
A look at the changes in the new tax law that took effect this year, what they mean to us, and what steps we may want to consider.
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