About

This is the About page for Lehigh Business.

Lehigh University College of Business

Learn more about the College of Business at Lehigh University and how we break boundaries.

Gaining Much-Needed Perspectives on Brexit

Confused by Brexit? Add the latest journal from the Martindale Center for the Study of Private Enterprise to your summer reading list.

Fred Schaufeld's Journey as an Entrepreneur

In this interview, Fred Schaufeld ’81 ’15P ’17P, the Co-Founder and Managing Director of SWan & Legend Venture Partners, sits down with our former executive director.

Thwarting Distance Bias in your Virtual Team

Have you ever felt out of sight and out of mind during a virtual team meeting? Distance Bias can be a key factor in holding back distributed teams.

In Marketing, Is Co-creation a Double-Edged Sword?

Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.

Breaking Boundaries Between Business and Engineering: Going from ‘E to E’

"E to E," a new initiative that will prepare engineers to be executives, is just one example of how Lehigh Business continues to break boundaries between business and technology.

Vaccination: When ‘Fake News’ Has Lasting Consequences

Science has long concluded there is no link between vaccines and autism. So why do some people refuse to believe it? Confirmatory bias helps explain.

When a Brand Becomes a Rival

Humanizing a brand can be a highly successful marketing strategy—unless you're targeting people who want to express their own uniqueness.

Declaring Independence from Corporate Misconduct

Does having an independent company board really help protect against misconduct and corruption?