Thwarting Distance Bias in your Virtual Team

Have you ever felt out of sight and out of mind during a virtual team meeting? Distance Bias can be a key factor in holding back distributed teams.

In Marketing, Is Co-creation a Double-Edged Sword?

Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.

Breaking Boundaries Between Business and Engineering: Going from ‘E to E’

"E to E," a new initiative that will prepare engineers to be executives, is just one example of how Lehigh Business continues to break boundaries between business and technology.

Vaccination: When ‘Fake News’ Has Lasting Consequences

Science has long concluded there is no link between vaccines and autism. So why do some people refuse to believe it? Confirmatory bias helps explain.

When a Brand Becomes a Rival

Humanizing a brand can be a highly successful marketing strategy—unless you're targeting people who want to express their own uniqueness.

Declaring Independence from Corporate Misconduct

Does having an independent company board really help protect against misconduct and corruption?

Is Globalization Good for the World’s Poor?

Over the past century, the benefits of globalization do not happen quickly in developing nations. But they do eventually happen, history shows us.

In Today’s Luxury Fashion World, Ugly Is In

In the fashion world, ugly has somehow become a signal of taste, of the good life, of luxury and prestige. New research helps explain why.

Being a Team Player in a Multiple Team World

Most employees today find themselves on multiple teams at work. Research is now looking at how these changes influence team outcomes.

Business Analytics: The Core in Our New Core Curriculum

Business analytics is changing the landscape of business today, and it is now a critical component of the core curriculum for Lehigh's College of Business and undergraduate students.