The marketing internship is a course that is designed to allow the student to address special issues and/or problems in the field of marketing in a defined organizational context. Many internships qualify for academic credit. The benefit of a prescribed organizational context is that it enables the student to integrate academically defined marketing knowledge against an experientially defined template of marketing practice as it is applied in the sponsoring organization. The learning objective of an internship experience is to provide the student with practical experience in solving real-world problems.
Credit for the internship course is based on a mid-term and final report submitted to the sponsoring faculty member by the student-selected due dates during the internship period. The internship credits are counted as completely free course electives and cannot be used to satisfy the marketing major or marketing minor degree requirements. Students taking an internship for credit may register for the internship course during the summer, fall, or spring sessions. The department does not accept retroactive credits.
Many students take internships in addition to their regular semester course work to complement their academic experience with a professional experience. Here are just some of the many excellent companies that have offered marketing internships to Lehigh University students:
- DKNY
- Coca-Cola
- Viacom (MTV)
- NBC
- Sony
- Madison Square Garden
- Bear Stearns
- Philadelphia Eagles
Internship Guidelines
Academic Prerequisites and Requirements
- Successful Completion of MKT 111 Principles of Marketing (C- or better)
- Declaration of a marketing major or marketing minor
- Minimum of junior standing (completed 60 credits or more)
- Student-secured unpaid internship
- Department approval
To "Find" An Internship
- You may pro-actively research a number of companies of interest to you.
- You may respond to a company’s advertised opportunities.
Sponsoring Firm Requirements
A position will be considered for credit based on the following:
- Reviewed and approved for its educational value by the marketing faculty internship coordinator
- The work experience gained must be oriented toward a marketing career
- The position has a valid training component
- The sponsoring firm provides a supervisor to evaluate the intern's work
Internship Credit
MKT 373 - Marketing Internship is a one (1.0) credit course. Although it does not count toward the marketing major or marketing minor, it is a free elective and the credit will count toward the 124 credits required for graduation. Credit can only be applied for the semester in which the internship is taken. Retroactive credits are not allowed.
Internship Application
- Please complete the marketing internship application form
- Upload with your application form, a 1-page internship proposal containing the following items:
- Student name and student email address
- Internship start and end dates
- Approximate number of hours/week
- Supervisor name, title, email address, and phone number
- Name and address of the firm responsible for the internship
- Internship position title and description
- Explain how this unpaid internship will impact your career
- Select a date near the mid-term of the position to submit a mid-term report (4-5 pages)
- Select a date near the end of the position and before the end of the school term to submit a final report (4-5 pages)
- Once your application is reviewed, you will be notified of the decision via email
Course Registration
- If the application is approved, a department permission override will be made for MKT 373 in the requested semester
- This must be done in advance of the internship
- Complete registration during the appropriate registration period
- The course must be taken pass/fail
- MKT 373 cannot be used to satisfy marketing major or marketing minor requirements
- MKT 373 may be repeated once
Internship Reports
- The mid-term report and final report should include an executive summary, supporting evidence (charts, data, etc.) and a conclusion for a total of 4-5 pages
- Reports are due by the student-selected due dates
- Reports should be submitted to Prof. Chitturi (rac2@lehigh.edu) and Lesley Schultz (las421@lehigh.edu) via email
Questions?
Questions regarding the Marketing Internship can be directed to the Marketing Faculty Internship Coordinator, Prof. Ravi Chitturi.
Questions regarding the application or course registration can be directed to the Department of Marketing Coordinator, Lesley Schultz.