Marketing Careers

Smaller corporations may define a single marketing position to include everything from market research to after-sale service. In large firms one is apt to find entire departments with employees assigned to a wide variety of marketing functions, including strategy, plan development, brand management, integrated marketing communications, customer relationship management, new product development, advertising, sales promotions, website development and management, and public relations. Changing markets require changes in marketing strategies and numerous firms have found niches in providing specialized marketing functions such as advertising, market research, and public relations.

Numerous marketing executives in leading Fortune 500 companies owe their success to the marketing program at Lehigh University. Suitable careers for marketing majors include the following:

  • Retail management
  • Sales management
  • Marketing research
  • Marketing strategy
  • Database marketing
  • E-commerce marketing
  • Consumer Promotions and Special Events Marketing
  • Brand/Product management
  • Advertising and direct marketing
  • Global marketing
  • Purchasing and distribution management
  • Services marketing
  • Digital and Viral Marketing


Our Marketing graduates obtained employment in a wide variety of blue-chip organizations including but not limited to the following.

  • Accenture
  • American Express
  • AT&T
  • Barnes & Noble
  • BASF
  • Black & Decker
  • Bloomberg Financial Services
  • Cartier
  • Comedy Central
  • DDB Worldwide
  • E! Entertainment Channel
  • ExxonMobil Corporation
  • First USA Bank
  • General Electric
  • Johnson & Johnson
  • JP Morgan Chase 
  • Liz Claiborne, Inc.
  • Mallinckrodt Baker, Inc.
  • MasterCard International
  • MBNA American Bank N.A.
  • Ogilvy & Mather
  • Philadelphia Eagles
  • Renaissance Greeting Cards
  • Tangible Media
  • Thane Distribution Group
  • The Franklin Mint
  • Time Warner, Inc.
  • U.S. Navy
  • Young & Rubicam
  • Zenith Media Services