The Lehigh University Marketing Club has a mission of educating the Lehigh University community in the field of marketing. Through speakers, field trips, and other club activities, the Marketing Club strives to maintain an active presence at the University. With over 40 members, the Marketing Club is one of the largest organizations in the College of Business. The Lehigh University Marketing Club is an official collegiate chapter of the American Marketing Association.
Marketing Club Activities 2018-19
The Marketing Club, an AMA Collegiate Chapter, kicked off AY 2018-19 by unveiling a calendar of events focused on highlighting supplemental learning opportunities within the different marketing career tracks. Over the course of the year, club membership afforded numerous opportunities to learn from industry leaders and participate in off-campus networking events with the goal of enhancing their career readiness.
The Fall semester started with a visit from Lehigh 2016 alum and marketing major, Melissa Feeney. Now a senior analyst for Calvin Klein, Feeney came back to campus to share with students how her role crosses the intersection of marketing and the rapidly growing discipline of data science in the fashion retailing industry. Students gained a clearer understanding as to how data analysis provides important insights to management for guiding business decision-making.
Also in the Fall, Club Members headed into New York City on a Career Trek to eMarketer, a market research company that provides insights and studies trends related to digital marketing, media and commerce. Students learned from researchers in various sectors, led by Lehigh Alum, Martin Utreras, VP of Forecasting.
In the Spring, 4 members of the Marketing Club joined Professor Steven Savino and attended the American Marketing Association’s International Collegiate Conference in New Orleans, LA. Lehigh’s Marketing Club Members, Megan Rankin, Salvador Silva, Blair Haworth and Kelsey Swikart, took part in marketing strategy and perfect pitch case competitions and networked with other AMA Collegiate chapters to gain best practices to take back to Lehigh for the coming academic year.