A marketing researcher discusses Black Friday, the power of omnichannel shopping, what to look out for in online reviews, and the role AI will play in shopping.
In training AI systems on hiring, adding external information to data on past company hiring decisions can help make the process fairer, a study suggests.
Lehigh’s Cathy Ridings and Greg Reihman discuss how Chat GPT and other generative AI tools may affect issues ranging from academic integrity to efficiency and quality of human work.
In all the debate swirling around the new wave of AI chatbots, it can be hard to separate the hype from what’s real, the writer, tech journalist and author says.
Machine learning strategies can enhance investment performance, but nowhere near as much as previous research has suggested, a recent study found.