Image by Christa Neu
Ludovica Cesareo, assistant professor of marketing, was named one of the Top 50 Best Undergraduate Business School Professors by Poets&Quants for 2022.
“In 11th grade, my teacher asked me to learn the inverse functions of trigonometry and teach a class about it,” says Cesareo. “It was my first time standing in front of students. I remember the rush of adrenaline and excitement I felt. That set me on my teaching path.” Her latest research, accepted by the Journal of the Academy of Marketing Science, looks at why distinctively ugly luxury products are successfully being sold.