Director's Welcome
Whether you’re selling widgets, soliciting donations or spreading ideals you need to understand marketing strategies in this digital and data-rich environment to be successful. Our plan is to help organizations apply new theoretical insights generated by the Center’s research output.
The Center for Digital Marketing Strategy and Analytics has gotten support from Coca-Cola, P&G, JD, and UnionPay with regard to data sharing to be used for academic research. Faculty workshops and academic conferences along with programs at the graduate level and for executive education in data analytics and marketing research are always being developed.
Overall, we want to provide insights that can lead to effective business strategies and decisions within an organization, not just in the marketing department, but across teams.
Please, join us on our journey!
Er (Eric) Fang
Director, Center for Digital Marketing Strategy and Analytics
Professor of Marketing and Iacocca Chair of Marketing
610-758-2754