Today’s business environment challenges firms to use data as a driver in decision making. All sectors of business are bursting with information that needs to be structured and analyzed in order to form meaningful insights.
The Business Analytics Certificate is a 12 credit program that includes a mix of courses related to business analytics designed to give students exposure to computer programming, business intelligence, computer models, and data management in order to foster decision making in the modern enterprise. The certificate is open to all Lehigh Business students, including CSB and IBE (see special conditions for CSB, IBE-CSC, IBE-CREG, and IBE-ISE) To earn the certificate students will take at least 12 credits and earn a grade of “C-” or higher in each course.
Upon completion of the certificate, students will:
Understand the field of data science with an understanding of three distinct areas: predictive (forecasting), descriptive (business intelligence and data mining), and prescriptive (optimization and simulation)
Apply data analytic tools in different business disciplines to formulate and solve business problems
Demonstrate an understanding of fundamental computer programming constructs and concepts
Understand how data is collected, prepared, stored, analyzed, modeled, and visualized for analytical business analysis and decision making
Students are required to complete a minimum of 12 credits.
Choose any three of the following from at least two different subject areas:
Assistant Professor, Department of Decision and Technology Analytics
Assistant Professor, Marketing