How much a seller enjoys making a product or service influences how much buyers are willing to pay and sellers are willing to charge, new research shows.
Researchers asked executives and doctors about the biggest challenges and opportunities facing pharmaceutical marketing. Their answers may surprise you.
A marketing researcher discusses Black Friday, the power of omnichannel shopping, what to look out for in online reviews, and the role AI will play in shopping.
Five-star customer reviews are the Holy Grail of online retailers. But asking customers to only leave positive reviews may lead to diminished customer loyalty.
Why your perception of what motivated someone to post on social media about an experience they had may unknowingly keep you from enjoying the same experience.
Marketing a travel destination with humanlike characteristics can attract some tourists, but turn off others. What the tourism industry needs to know.
Sales promotions centered on special days like Pi Day on March 14 can be an effective lure for shoppers, a recent study suggests.
Colleges and universities using overtly religious advertising risk having prospective students rate their STEM and even business programs lower, research suggests.
Members of the 2022 Integrated Business and Engineering Program choose to focus their IBE capstone project on Finability, a nonprofit helping fight domestic violence.
In new research, recently accepted for publication in the Journal of Advertising, researchers find consistent evidence that when a university uses overtly religious advertising or marketing communications, stakeholders’ evaluations of academic programs that are closely related to religion (e.g., Theology & Ministry, religious studies) increase. Learn more.
Go to homepage