Sales promotions centered on special days like Pi Day on March 14 can be an effective lure for shoppers, a recent study suggests.
Colleges and universities using overtly religious advertising risk having prospective students rate their STEM and even business programs lower, research suggests.
Members of the 2022 Integrated Business and Engineering Program choose to focus their IBE capstone project on Finability, a nonprofit helping fight domestic violence.
In new research, recently accepted for publication in the Journal of Advertising, researchers find consistent evidence that when a university uses overtly religious advertising or marketing communications, stakeholders’ evaluations of academic programs that are closely related to religion (e.g., Theology & Ministry, religious studies) increase. Learn more.
Research by two Lehigh Business faculty members suggests there is cause for concern over the increasing role AI plays in choosing what appears in our news feeds.
Many Lehigh Business classes allow you to team up with other students to solve real-world business problems.
Eric Fang discusses how digital transformation is revolutionizing the business world, and his vision for the new Lehigh Business Center for Digital Marketing Strategy and Analytics.
What's hot this holiday shopping season? Buying online, gifts for home, and COVID-19 luxury face masks.
A new study suggests that changing how U.S. political leaders, public health officials, and policymakers communicate about the COVID-19 pandemic could help bridge the partisan divide between how conservatives and liberals respond to it.
Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.