This is the Marketing topic for Lehigh Business Thought Leadership.

Ludovica Cesareo on Moral Disengagement and Counterfeit Luxury Goods

Will buying counterfeit luxury goods land you on Santa’s naughty list? Definitely, says an expert on consumer behavior and luxury goods.

Rebecca Wang on Overcoming AI Resistance in Health Care

A recent study suggests that reminding people that biases exist and are inherent in human decision making can make them more receptive to AI in medical care.

Danny Zane on What Buyers and Sellers Need to Know About Production Enjoyment

How much a seller enjoys making a product or service influences how much buyers are willing to pay and sellers are willing to charge, new research shows.

Danny Zane on Big Pharma Marketing

Researchers asked executives and doctors about the biggest challenges and opportunities facing pharmaceutical marketing. Their answers may surprise you.

Rebecca Wang on Holiday Shopping, Online Trends and AI

A marketing researcher discusses Black Friday, the power of omnichannel shopping, what to look out for in online reviews, and the role AI will play in shopping.

Nevena Koukova and Rebecca Wang on How Asking for Positive Online Reviews Can Backfire on Retailers

Five-star customer reviews are the Holy Grail of online retailers. But asking customers to only leave positive reviews may lead to diminished customer loyalty.

Danny Zane Explains Motivation Contagion on Social Media

Why your perception of what motivated someone to post on social media about an experience they had may unknowingly keep you from enjoying the same experience.

Marina Puzakova on Anthropomorphism in Tourism

Marketing a travel destination with humanlike characteristics can attract some tourists, but turn off others. What the tourism industry needs to know.

Danny Zane on Would You Buy Something Just Because it was Pi Day?

Sales promotions centered on special days like Pi Day on March 14 can be an effective lure for shoppers, a recent study suggests.

Rebecca Wang and Mathew Isaac On How Religious Ads Can Hurt Faith-Based Colleges

Colleges and universities using overtly religious advertising risk having prospective students rate their STEM and even business programs lower, research suggests.