Eric Fang discusses how digital transformation is revolutionizing the business world, and his vision for the new Lehigh Business Center for Digital Marketing Strategy and Analytics.
What's hot this holiday shopping season? Buying online, gifts for home, and COVID-19 luxury face masks.
A new study suggests that changing how U.S. political leaders, public health officials, and policymakers communicate about the COVID-19 pandemic could help bridge the partisan divide between how conservatives and liberals respond to it.
Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.
Humanizing a brand can be a highly successful marketing strategy—unless you're targeting people who want to express their own uniqueness.
In the fashion world, ugly has somehow become a signal of taste, of the good life, of luxury and prestige. New research helps explain why.
Research shows that companies that think a killer mobile app is the sole key to success in online shopping are likely to come up short when their customers check out.
Paid search advertising on Yelp can boost interest in small businesses that might otherwise get overlooked by consumers, research shows.
Research—and the Ghostbusters movie—have shown that humanized brand characters can create strong emotional bonds between consumers and product.