Danny Zane on Big Pharma Marketing

Researchers asked executives and doctors about the biggest challenges and opportunities facing pharmaceutical marketing. Their answers may surprise you.

Ahmed Rahman on Greedflation

A Lehigh Business economist weighs in on greedflation, a theory that argues excessive corporate profits have played a large role in fueling inflation.

Phil Coles and Todd Watkins on Protecting Mushroom Crops from Pests and Diseases

Two Lehigh Business economists are part of a $7 million, multi-university and multidisciplinary USDA grant that aims to develop new ways to protect mushroom crops.

Zach Zacharia on Why Cybersecurity is Top Threat to Supply Chain

Cybersecurity and Data Risk tops the latest Lehigh Business Supply Chain Risk Management Index for the fourth straight quarter.

Bright Asante-Appiah on How Fair Pay Affects Firm Value

Companies that pay employees less fairly to reap short-term gains may sacrifice greater long-term firm value, a new study suggests.

Rebecca Wang on Holiday Shopping, Online Trends and AI

A marketing researcher discusses Black Friday, the power of omnichannel shopping, what to look out for in online reviews, and the role AI will play in shopping.

Kofi Arhin on AI and the Hiring Process

In training AI systems on hiring, adding external information to data on past company hiring decisions can help make the process fairer, a study suggests.

Chris Kauzmann on How Lehigh Ventures Lab Helps Founders Flourish

Launched in spring 2023, the Lehigh Ventures Lab helps students, faculty and recent alumni turn their entrepreneurial visions into viable startups.

Chad Meyerhoefer on What You Need to Know About Medicare

The Medicare Open Enrollment Period starts on Oct. 15, and runs through Dec. 7. If you or someone you love are on Medicare, what should you be looking at?

Naomi Rothman on the Value — and Potential Pitfalls — of Ambivalence

Research shows that ambivalence in leaders and team members is a two-edged sword. It can boost performance, but also hurt your chances for promotion. Why?