Five-star customer reviews are the Holy Grail of online retailers. But asking customers to only leave positive reviews may lead to diminished customer loyalty.
Why your perception of what motivated someone to post on social media about an experience they had may unknowingly keep you from enjoying the same experience.
The founder and CEO of Vistex, Inc., discusses topics including the American Dream, entrepreneurship, bootstrapping, and adapting to “tectonic shifts” in business.
Marketing a travel destination with humanlike characteristics can attract some tourists, but turn off others. What the tourism industry needs to know.
In this episode of Lehigh University’s College of Business ilLUminate podcast, we are speaking with Dean Georgette Chapman Phillips about the Year of Learning program.
While many employees will continue working part-time from home, real estate expert Loren Keim also sees “a substantial return to the office environment, probably in a hybrid model over the next few years.”
Ahmed Rahman discusses what the federal government and the Federal Reserve could have done to more effectively counter soaring inflation in the U.S.
Economic Risk poses the greatest threat to the global supply chain in the 3rd quarter of 2022, according to the new Lehigh Business Supply Chain Risk Management Index.
Contrary to conventional wisdom, certain wealthy, knowledgeable consumers may be willing to pay more for luxury goods with a "quiet" brand logo, research suggests.
Do women on corporate boards improve long-term firm performance? Two Lehigh Business professors discuss their study examining that question.
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