Behavioral Science Lab Opens

Image by Felipe Augusto de Araujo

1,000+ students per semester expected to take part.

Behavioral Science Lab

The Business Innovation Building has a new state-of-the-art research laboratory dedicated to the scientific study of human decision-making, judgment and behavior. The Behavioral Science Lab will serve faculty from every department in the College of Business. When fully operational, 1,000+ students will participate in a diverse array of research studies each semester. These investigations will span many disciplines, from applying game theory in economics to examining psychology in consumer decision-making or organizational behavior. The lab has 25 individual stations, three private rooms for focus groups and interviews and an observation room with a one-way mirror where, for instance, a mock store aisle could be constructed. The lab will serve as a dynamic hub for cutting-edge, interdisciplinary research.

Learn more about the new Business Innovation Building.