This is the anthropomorphism tag for Lehigh Business Thought Leadership.

Marina Puzakova on Anthropomorphism in Tourism

Marketing a travel destination with humanlike characteristics can attract some tourists, but turn off others. What the tourism industry needs to know.

When a Brand Becomes a Rival

Humanizing a brand can be a highly successful marketing strategy—unless you're targeting people who want to express their own uniqueness.

Understanding the Benefits - and Risks - of Humanizing Your Brand

Research—and the Ghostbusters movie—have shown that humanized brand characters can create strong emotional bonds between consumers and product.