Marketing a travel destination with humanlike characteristics can attract some tourists, but turn off others. What the tourism industry needs to know.
Colleges and universities using overtly religious advertising risk having prospective students rate their STEM and even business programs lower, research suggests.
In new research, recently accepted for publication in the Journal of Advertising, researchers find consistent evidence that when a university uses overtly religious advertising or marketing communications, stakeholders’ evaluations of academic programs that are closely related to religion (e.g., Theology & Ministry, religious studies) increase. Learn more.
Paid search advertising on Yelp can boost interest in small businesses that might otherwise get overlooked by consumers, research shows.
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