This is the advertising tag for Lehigh Business Thought Leadership.

Losing Their Religion? Reputational Harm to Universities from Overtly Religious Advertising

In new research, recently accepted for publication in the Journal of Advertising, researchers find consistent evidence that when a university uses overtly religious advertising or marketing communications, stakeholders’ evaluations of academic programs that are closely related to religion (e.g., Theology & Ministry, religious studies) increase. Learn more.

Need Yelp? Study Shows Search Ads Work for Small Business

Paid search advertising on Yelp can boost interest in small businesses that might otherwise get overlooked by consumers, research shows.