This is the vaccination tag for Lehigh Business Thought Leadership.

Will Confirmatory Bias Keep You from Getting COVID-19 Vaccine?

The old saying that you don't get a second chance to make a first impression is especially true when it comes to vaccines, according to a study by two College of Business economics researchers. If the first opinion people form about a new COVID-19 vaccine is negative, it will be difficult to rebuild public trust.

Vaccination: When ‘Fake News’ Has Lasting Consequences

Science has long concluded there is no link between vaccines and autism. So why do some people refuse to believe it? Confirmatory bias helps explain.