In new research, recently accepted for publication in the Journal of Advertising, researchers find consistent evidence that when a university uses overtly religious advertising or marketing communications, stakeholders’ evaluations of academic programs that are closely related to religion (e.g., Theology & Ministry, religious studies) increase. Learn more.
Because the numbers and types of threats that can undermine a supply chain are now greater than ever, resilience has taken on even more significance in supply chain management.
"E to E," a new initiative that will prepare engineers to be executives, is just one example of how Lehigh Business continues to break boundaries between business and technology.
Business analytics is changing the landscape of business today, and it is now a critical component of the core curriculum for Lehigh's College of Business and undergraduate students.
What do business schools have in common with potato farms? A lot more than you probably think.
A message from Dean Georgette C. Phillips on Lehigh Business Thought Leadership.