Date Published: May. 8, 2017
Research—and the Ghostbusters movie—have shown that humanized brand characters can create strong emotional bonds between consumers and product.
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Lehigh Business
News & Insights Listing
Date Published: Apr. 27, 2017
A detailed look at who benefits most from the tax plans offered by President Trump and House Republicans, and what impact they would have on national debt.
Date Published: Apr. 10, 2017
Our tax code is unnecessarily complex and a waste of national productivity. Surely, there must be a better way for our government to collect taxes.
Date Published: Apr. 4, 2017
Will a robot one day take your job? A more likely scenario is that the future of work means cooperation between humans and the robots.
Date Published: Mar. 29, 2017
Eliminating the Affordable Care Act’s mandate requiring everyone to have health insurance would undermine the concept of risk pooling necessary to make any market-based system work.
Date Published: Mar. 14, 2017
The Physical Internet is based on applying the technologies and methodologies of the digital internet to the physical world.
Date Published: Feb. 27, 2017
The e-commerce explosion over the past two decades has made supply chain and logistics management more important than ever—for consumers as well as companies.