Date Published: May. 14, 2019
Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.
Date Published: May. 14, 2019
Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.
Date Published: Apr. 30, 2019
"E to E," a new initiative that will prepare engineers to be executives, is just one example of how Lehigh Business continues to break boundaries between business and technology.
Date Published: Apr. 8, 2019
Science has long concluded there is no link between vaccines and autism. So why do some people refuse to believe it? Confirmatory bias helps explain.
Date Published: Mar. 25, 2019
Humanizing a brand can be a highly successful marketing strategy—unless you're targeting people who want to express their own uniqueness.
Date Published: Mar. 8, 2019
Does having an independent company board really help protect against misconduct and corruption?
Date Published: Feb. 25, 2019
Over the past century, the benefits of globalization do not happen quickly in developing nations. But they do eventually happen, history shows us.
Date Published: Feb. 11, 2019
In the fashion world, ugly has somehow become a signal of taste, of the good life, of luxury and prestige. New research helps explain why.