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Lehigh Business
online reviews
This is the online reviews tag for Lehigh Business Thought Leadership.
Gauri Subramani on How Online Listings Impact Business Performance
Lehigh Business Assistant Professor Gauri Subramani discusses her research on how online listings can impact business performance.
Nevena Koukova and Rebecca Wang on How Asking for Positive Online Reviews Can Backfire on Retailers
Five-star customer reviews are the Holy Grail of online retailers. But asking customers to only leave positive reviews may lead to diminished customer loyalty.
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