This is the "online shopping" tag for Lehigh Business Thought Leadership.

Nevena Koukova and Rebecca Wang on How Asking for Positive Online Reviews Can Backfire on Retailers

Five-star customer reviews are the Holy Grail of online retailers. But asking customers to only leave positive reviews may lead to diminished customer loyalty.

Mary Beth Deily and Oliver Yao on Paying More to Signal Status

Contrary to conventional wisdom, certain wealthy, knowledgeable consumers may be willing to pay more for luxury goods with a "quiet" brand logo, research suggests.