A marketing researcher discusses Black Friday, the power of omnichannel shopping, what to look out for in online reviews, and the role AI will play in shopping.
Five-star customer reviews are the Holy Grail of online retailers. But asking customers to only leave positive reviews may lead to diminished customer loyalty.
Contrary to conventional wisdom, certain wealthy, knowledgeable consumers may be willing to pay more for luxury goods with a "quiet" brand logo, research suggests.
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