Contrary to conventional wisdom, certain wealthy, knowledgeable consumers may be willing to pay more for luxury goods with a "quiet" brand logo, research suggests.
How do we increase fairness and justice in the delivery of basic needs services, such as food distribution and health care? David Rea discusses his research.
Eric Fang discusses how digital transformation is revolutionizing the business world, and his vision for the new Lehigh Business Center for Digital Marketing Strategy and Analytics.
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