This is the data analytics tag for Lehigh Business Thought Leadership.

Mary Beth Deily and Oliver Yao on Paying More to Signal Status

Contrary to conventional wisdom, certain wealthy, knowledgeable consumers may be willing to pay more for luxury goods with a "quiet" brand logo, research suggests.

David Rea on Health Care, Food and Fairness

How do we increase fairness and justice in the delivery of basic needs services, such as food distribution and health care? David Rea discusses his research.

Eric Fang on Our Digital Transformation

Eric Fang discusses how digital transformation is revolutionizing the business world, and his vision for the new Lehigh Business Center for Digital Marketing Strategy and Analytics.