The strategies and tools online shopping and crowdfunding sites use can play a key role in whether they are successful.
Research shows that companies that think a killer mobile app is the sole key to success in online shopping are likely to come up short when their customers check out.
You may not know what drop shipping is. But if you shop online, you've probably done it without even knowing.
Paid search advertising on Yelp can boost interest in small businesses that might otherwise get overlooked by consumers, research shows.
The e-commerce explosion over the past two decades has made supply chain and logistics management more important than ever—for consumers as well as companies.
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