Eric Fang discusses how digital transformation is revolutionizing the business world, and his vision for the new Lehigh Business Center for Digital Marketing Strategy and Analytics.
Business analytics is changing the landscape of business today, and it is now a critical component of the core curriculum for Lehigh's College of Business and undergraduate students.
Focusing on how digital transformation can create value across the platform, instead of just within an organization, is a win-win for both customers and companies.
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