William Arruda on stage at Lehigh Business MBA event

Bethlehem, PA – October 2021 – Lehigh University welcomed personal branding guru, William Arruda (pictured), on campus to deliver a special professional development session BUILD BRAND YOU to its MBA alumni and graduate business students. (WATCH THE VIDEO.) William Arruda presented an adventure-filled roadmap for building a powerful online personal branding presence through engaging digital platforms, including social media, video, and live virtual tools. This Lehigh professional development event was orchestrated in hybrid modality via Lehigh's online ClassroomLIVE technology platform utilized in the university's graduate business programs

"The William Arruda speaking engagement was an exciting event designed to assist our MBA alumni, as well as our current students by providing impactful ways regarding how they can harness their professional value. Building Brand YOU provided the kind of insight that enables our alumni to stand out, get noticed, and make their mark. William Arruda's engaging style made for great interaction and the insights he provided will prove to be a difference maker for our MBA alums and current students," said Steven Savino, assistant dean of Lehigh graduate business programs and professor of practice in marketing.

Lehigh Business designs its professional development program to set students and alumni on their way for life-long learning and career management. Led by qualified expert professionals in their field, the Lehigh professional development program delivers new skills, while providing for executive coaching in career management. The Lehigh professional development program has enabled current students and MBA alumni to strengthen their knowledge base, develop exceptional communication and presentation skills, and network with confidence and conviction when interfacing with business leaders.

Savino went on to say, "To complement what our graduate students learn in the classroom, Lehigh Business offers professional development that includes seminars like with William Arruda that are designed to build students' personal brands and help set their career goals. The Lehigh professional development program integrates a set of complementary resources and activities such as: opportunities for self-assessment, career management tools, skill building, and active involvement in the Lehigh and surrounding business community. Our professional development program also includes individual coaching sessions and exclusive networking opportunities with business executives."

For more information on the Lehigh professional development program, please contact Anne-Mette Halvorson, director of career and professional development at business@lehigh.edu or call 610-758-4450.  

For more information on Lehigh's MBA program offerings, please contact Shawn Kennedy, graduate recruiting manager at business@lehigh.edu or call 610-758-5134.  

Apply to Lehigh's graduate business programs.  

About William Arruda

William Arruda is a motivational speaker, corporate trainer and the world's leading authority on the topic of personal branding. He's the bestselling author of the definitive books on the topic: Digital YOU, Career Distinction and Ditch. Dare. Do! He works with many revered brands, including BP, Google, Gucci, LinkedIn, Microsoft, PwC and Target. William is the CEO (Chief Encouragement Officer) of Reach and co-founder of CareerBlast.TV. He has appeared on the Discovery Channel, BBC, CBS and NPR and has been featured in 1,000+ publications. He's a senior contributor to Forbes where his column has received over 15 million views. William is proud to have delivered more personal branding live and virtual keynotes to more people in more places than anyone on earth. He's committed to helping career-minded professionals achieve success and happiness through authentic personal branding.
 

Tags: branding MBA
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Blair Lieberman

Blair Lieberman is the Marketing Specialist in the Graduate Programs Office at Lehigh Business.