This is the consumers tag for Lehigh Business Thought Leadership.

Fabio Gómez-Rodriguez on How the Economy Is Doing and Why

Fabio Gómez-Rodriguez discusses consumer spending and the U.S. economy in 2025.

In Marketing, Is Co-creation a Double-Edged Sword?

Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.
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