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Ready to become an innovative and strategic thinker in a transformational marketplace? Ready to hone your business skills without enrolling in any degree programs? Ready to improve yourself while having more free time working from home? This is your chance to enhance your professional development and sample a tasting of what it’s like to be a part of the Lehigh MBA Classroom Experience!
Lehigh University’s top ranked MBA Program is proud to bring you a free video library. In the library, you have access to a collection of short lecture videos taught by our renowned faculty members on various topics in business. Enjoy!
This mini-class is designed to provide business executives with a powerful overview on how managers can leverage business analytics to improve their decision-making skills. Learn how using business analytics can transform your company’s data insights into workable strategies.
This mini-class is designed to provide students with an understanding of the form, content, and relationships among a Company’s financial statements - along with learning skillful techniques to quickly analyze and interpret the information disclosed.
A need to understand and manage supply chain risk is on the radar screen of almost every company today. This session will define what is meant by supply chain risk; present findings that define the current state of risk management; present various tools, approaches, and techniques for managing risk; and predicts the future of supply chain risk management.
This mini-class offers insightful tools for building a brand's architecture while demonstrating how to apply the techniques to building and supporting one's own personal brand. Attendees will be equipped to utilize such tools day 1 in their jobs, as well as in their pursuit of new career opportunities.
This mini-class is designed to explore very practical ways that
managers can achieve tranquility in the mind at any time,
thereby enhancing one’s ability to see clearly, think intelligently, and choose our responses more freely and wisely. Learn how you can be at your very best when it matters most.
Lack of in-person interactions arising from either working remotely or in geographically dispersed teams adds complexity to the already challenging task of managing others. This mini-class discusses proven strategies and tactics for managing performance and giving constructive feedback and how to apply them to boost employee engagement and performance.
This interactive case-driven session explores the simple and more complex ways that Excel can assist the financial analyst and manager in making more informed decisions. While the session centers on the development of a DCF analysis for a new product investment, sensitivity analysis and scenario analysis are reviewed. Next, an Excel facilitated technique called “data tables” will be introduced and leads to the application of Monte Carlo Simulation complete with an interactive Excel-based MCS model.
This mini-class is designed to enable the marketing professional to apply best practices to crafting the company brand’s essence and resulting brand positioning statement. Participants are exposed to several unique ways to implement the traditional tools of the trade ranging from a new look at SWOT Analysis with an eye toward identifying Must-Win-Marketing-Battles for building brand equity; to a complimentary model to the BCG Growth-Share Matrix called the Brand Activation Matrix; to a more disciplined approach for building the brand architecture. Additionally, we explore strategies for extending the brand in new product development.
Events and issues of the year 2020 - social unrest, climate change, racial injustice and wealth inequality – have brought to the forefront an ongoing debate about the role(s) that businesses should or should not play in society. We will engage in this timely and somewhat controversial discourse regarding corporate social responsibility as we examine a recent shift, referred to by some as a ‘movement’, from shareholder primacy to stakeholder capitalism. We will contemplate whether or not businesses can, in fact, “do well by doing good”.
What better way to explain MBA education than through illustration. The origins of this word lie in ancient Greece. Today, strategy is the most frequently spoken word in the language of business because of its ties to leadership and change. We make strategy come alive during our short time together in a fast-moving interactive experience that will quickly consume a full hour of discussion. Specifically, we will dissect and talk to a number of crossroad moments driven by situations that challenge decision-making from a risk-return perspective.
Ready to learn more about Lehigh University's MBA Program? Please contact us at business@lehigh.edu.